The perfect blog entry

I was in a Borders bookstore today and noticed that had I wanted to do so—though obviously I didn't actually do it—I could have closed my eyes, wandered around blindly, then opened them and wherever I'd ended up I would still be virtually certain to be looking at a sign declaring a display of "The Perfect Gift."

It then occurred to me that I can't recall ever having found the so-called "perfect gift" in such a display.

It probably doesn't mean anything. It's just an observation.